Would you like to buy the world a Coke? 1.7 billion Coke products are consumed every day. That’s enough to circle the earth 5 times. Originally sold for a nickel a glass, today Coke is a brand worth $72 Billion. Learn more about this global business in this video that uses powerful and recognizable iconography to tell Coca Cola’s story. This video was nominated for the 2012 Emmy Award for Outstanding Achievement in Graphic Design and Art Direction in News and Documentary. visual.ly
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. This campaign won a grand prix in the category promo and activation lions in Cannes. CreativeCriminal
To encourage South African children to wash their hands frequently, Y&R Zambia gave out ‘Hope Soap’ bars embedded with toys. When used up, the bars’ hidden toys rewarded the kids and therefore make them more enthusiastic about keeping clean.
The children were excited to wash and have a bath because they wanted the toy inside. Design Taxi reports that Y&R Zambia teamed up with The Safety Lab, Dare to Share and Blikkiesdorp4Hope to give out the soap bars to kids in Blikkiesdorp, Western Cape.
A 70% reduction in illnesses and 75% reduction in respiratory infections was reported in the community as a result of this initiative. You can check out the case study in the video. http://www.psfk.com
Getting a potential customer’s email address is the hard part, but now that you have the lead how do you seal the deal? In this SlideShare, we break down various tips and tricks for creating an enticing and cohesive email campaign. Don’t settle for dull email marketing, make your emails seductive.
What is The Conversation Prism?
Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
You can use the Conversation Prism poster in a number of ways…
1. Show your executive team that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest
2. Share with your team to motivate them on new ways to think about social media
3. Celebrate that you’re on the map!
4. Study the landscape as you plan your next social media strategy
5. Show the world that you appreciate art
6. Give as gifts to everyone you know who loves social media or who needs to learn to love it. (https://conversationprism.com)